22 Beauty Product Photography Ideas
Discover creative beauty product photography ideas to elevate your brand. From flat lays to lifestyle shots, learn techniques to capture scroll-stopping images that sell. Perfect for skincare, makeup, and cosmetics.
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Repetition
Use repetition to demonstrate the different varieties of your product.
Packaging
If your packaging is visually appealing it can be a great prop to include.
Natural items
Using plants and other natural items can help emphasize the eco-friendly nature of your products.
Stack
Stack your products on a stand
Hand model
Using a hand model for the product adds a human touch to the photos and gives an elegant feel.
Evocative
Evoke strong feelings with color and setting
Shadows
Shadows make a photo look 3 dimensional and true-to-life.
Spread
Show the consistency of the product
Being applied
Show the product being applied
Black paper
Use a dark, folded material for strong contrast
Studio shot
Studio shots are very visually appealing and add a sophisticated touch to your photos.
Bokeh background
A bokeh background gives a nice visual effect and drives focus to the subject.
Model holding
Show a model holding the packaging
Product in action
Showing the product in action provides additional context and builds trust.
Keep it simple
Using a white or neutral background is easy to do and will draw eyes to the product.
Coals
Contrast the product with a strong, dark color
Themed studio shot
Doing a studio shot where the background fits the theme of the product is great for branding.
Expose the product
Let customers see what's inside the packaging. This builds trust and sets accurate expectations.
Pedestal
Placing your product on a pedestal will draw the eyes make give a grand feel.
Lifestyle shot
A lifestyle shot shows the product in its natural environment. This places it in a relatable, real-world context which helps customers visualize it.
Negative space
Make the product stand out with negative space
Bathroom
Show the product in a bathroom environment
FAQs about Beauty product photography
How do you photography beauty products?
Some popular types of shots for beauty and cosmetic products are: studio shots; using a hand model to hold the product; showing the product in action; using a bokeh background; and environment shots, for example on a beach.
How do I make my beauty product stand out in pictures?
Avoid making the photo too busy which can distract the customer. Using the right backdrop will also help emphasize the subject in your product pictures. Choose a simple background such as coloured paper or adjust the focus on your camera to make the background blurred.
How can I make my beauty product look more attractive?
The dynamic use of props, backgrounds, lighting, shadow, focus, color, and environment can all be used to make beauty product photos more attractive. For example, try take a photo in a field, on a beach, or under a tree. You can also use focus to draw attention to the subject by making the background blurred. Check out some of the examples above to see how this can work.