13 Beauty Product Photography Ideas

We've collected 13 ideas for beauty and cosmetic products that you can use to give you inspiration for your product photos.

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Studio shot

Studio shot

Studio shots are very visually appealing and add a sophisticated touch to your photos.

Hand model

Hand model

Using a hand model for the product adds a human touch to the photos and gives an elegant feel.

Shadows

Shadows

Shadows make a photo look 3 dimensional and true-to-life.

Lifestyle shot

Lifestyle shot

A lifestyle shot shows the product in its natural environment. This places it in a relatable, real-world context which helps customers visualize it.

Expose the product

Expose the product

Let customers see what's inside the packaging. This builds trust and sets accurate expectations.

Product in action

Product in action

Showing the product in action provides additional context and builds trust.

Themed studio shot

Themed studio shot

Doing a studio shot where the background fits the theme of the product is great for branding.

Bokeh background

Bokeh background

A bokeh background gives a nice visual effect and drives focus to the subject.

Natural items

Natural items

Using plants and other natural items can help emphasize the eco-friendly nature of your products.

Pedestal

Pedestal

Placing your product on a pedestal will draw the eyes make give a grand feel.

Packaging

Packaging

If your packaging is visually appealing it can be a great prop to include.

Repetition

Repetition

Use repetition to demonstrate the different varieties of your product.

Keep it simple

Keep it simple

Using a white or neutral background is easy to do and will draw eyes to the product.

FAQs about beauty product photography

  1. How do you photography beauty products?

    Some popular types of shots for beauty and cosmetic products are: studio shots; using a hand model to hold the product; showing the product in action; using a bokeh background; and environment shots, for example on a beach.

  2. How do I make my beauty product stand out in pictures?

    Avoid making the photo too busy which can distract the customer. Using the right backdrop will also help emphasize the subject in your product pictures. Choose a simple background such as coloured paper or adjust the focus on your camera to make the background blurred.

  3. How can I make my beauty product look more attractive?

    The dynamic use of props, backgrounds, lighting, shadow, focus, color, and environment can all be used to make beauty product photos more attractive. For example, try take a photo in a field, on a beach, or under a tree. You can also use focus to draw attention to the subject by making the background blurred. Check out some of the examples above to see how this can work.