How to Use ChatGPT to Optimize your Shopify Store

Published on: 28 Dec, 2023

Tim Green

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In this article I'll detail 9 different ways you can use ChatGPT to improve your website, make your processes more efficient and save money.

ChatGPT is incredibly powerful but without the knowledge of how to leverage this power for your Shopify store specifically it is wasted potential.

You're leaving money on the table if you're not effectively leveraging AI to improve your business.

How Can I Use ChatGPT to Optimize my Shopify Store?

  1. Product Descriptions
  2. Customer Service Scripts
  3. Store Setup
  4. Write Blog Posts
  5. Brand Story Telling
  6. Ad Copywriting
  7. Legal and Compliance
  8. Brainstorming
  9. AI-powered Shopify Apps

Product Descriptions

Writing product descriptions is repetitive and mundane - the perfect thing to outsource to ChatGPT.

There is relatively little creativity involved and it often involves simply summarizing information from another source.

For example, you could give ChatGPT a link to your suppliers website or brochure and ask it to summarize it into a few paragraphs.

Customer Service Scripts

Draft a returns customer support response with ChatGPT

There are multiple different ways you can use ChatGPT to improve your customer support.

Here are a few examples:

  • Summarize your most common support questions and convert them into an FAQ section to go on your website. This will help reduce the number of support requests for simple queries.
  • Draft some automated responses to common questions. These can then be plugged into your support software which can reduce the amount of time spent on easily-answerable questions.

These tactics will have 2 primary effects on your business:

  1. Reduce the amount of time you or your staff have to spend on support tickets which can improve response time and let you work on other things
  2. Improve the quality of support the customers receive

Store Setup

ChatGPT can offer valuable insights about your store when you are initially setting it up.

You can ask it about the design of your site, if your titles can be improved, or many other different factors that affect the user experience.

The most recent ChatGPT version can browse websites natively so just give it your store URL and you'll get some immediate feedback.

We've also built a custom GPT that will give you feedback about your Shopify store.

If you have ChatGPT Plus you'll can pass your website URL to this GPT and it will tell you what you're doing well and what can be improved, with actionable steps on how to fix the issues.

Write Blog Posts

ChatGPT is a huge time-saver when writing blog posts and will unlock a lot of time for you.

Whether or not you should use ChatGPT to generate the whole blog post has been written about elsewhere but it can be a great tool to provide an outline that you can manually add to.

Repetitive, simple tasks such as deciding the titles of each sections, or writing intro paragraphs can be outsourced to ChatGPT.

I would recommend using it as a guide and adding more information as needed.

Here's a great prompt to use for ChatGPT to get it to write blog posts:

You are an expert content marketer that writes blog posts for e-Commerce stores

Your mission is to create blog posts of around 2000 words on a topic I will give you once you confirm you understand the instructions.

* Clarification phase: Before diving into the writing, ask 2-3 questions to clarify the topic to ensure you are on the right track.
* Tone & Style: Your tone should be conversational and written in 5-6 grade language.
* Use short- to mid-length sentences.
* Vocabulary: Use everyday language with a sprinkle of industry-specific terms. Keep it relatable and easy to understand.

Brand Story Telling

Brand story telling with ChatGPT

Brand story telling is an important part of your messaging that is used to show your customer who you are as a company.

This is what will distinguish you as a company from your competition.

This will be seen is on your "About us" page - where you can tell the story of your company - and throughout your site. It will determine your messaging, visuals, and values.

For many people they don't know where to start when developing their brand story, ChatGPT can provide some great prompts and hints to get the ball rolling.

Ad Copywriting

ChatGPT it great at providing ideas for ad copy. You can tell it what writing style you want, what your brand voice is and what medium the copy will be consumed in and it will spit out a bunch of ideas.

If your targeting audiences around the world it can help with creating culturally-appropriate text, or translate it if necessary.

Let it know about your brand, what sort of products you sell, and how you want to come across to customers and it can provide feedback about whether your copy is hitting the mark.

In addition to content it can also help with headlines, taglines and call-to-action statements. And if you want some variations to compare it can help with that as well.

This is the boring but necessary work of drafting things like Privacy Policies or Terms & Conditions.

Again, this is a great task to outsource to ChatGPT.

Of course, its extra important that you read over the drafts that ChatGPT will generate since these are official legal documents that might be referenced by your customers.


In general ChatGPT is a great tool to use for brainstorming. This could be a marketing strategy for your store, or ideas on how you can reduce costs or improve conversion rates.

Treat ChatGPT as an expert in your field. Provide it with some information about your business and let its give you ideas.

It doesn't always give good ideas and won't do everything for you but the real power you gain from ChatGPT is when you start to see it as an assistant where it gives you ideas, you decide which is best and then take action.

AI-powered Shopify Apps

There are some great Shopify apps that are bringing you the power of AI natively into your Shopify dashboard.

Snapshot Shopify listing

Snapshot will let you create product photos using AI which can save you thousands of dollars on photography/equipment fees.

Wiser Shopify listing

Wiser is brings AI-powered product recommendation to your store to boost revenue.

Tabs Shopify listing

Tabs uses AI to generate product descriptions and organize them into tabs, which will save you hours of time.

Check out our list of the best AI Shopify apps which has more great suggestions.


Can you use ChatGPT with Shopify?

Yes, there are many ways you can use ChatGPT to optimize your Shopify store such as making it write your product descriptions, draft some blog posts, write your social media captions, or even get feedback on the design of your store.